People advancing animal nutrition

People advancing animal nutrition


Since 1929, Masterfeeds has served farmers, ranchers and poultry producers through research-based animal feed formulations, ingredient innovations, feed manufacturing technologies and the distribution through dealer and direct sales. From feeds for horses, sheep and goat feeds, poultry feeds, specialty animal feeds, beef feeds, dairy feeds and swine feeds, Masterfeeds’ Nutrition Programs are backed by a skilled group of animal nutrition experts – experts by species, and/or experts by Canadian region – who collectively formulate for the ranges of forage and health requirements, by life stage or performance stage of the specie and by the challenges and opportunities they see on a national scale.

Masterfeeds offers bulk and bag feeds, supplements, blocks and minerals, premixes, organic feeds, ration balancing, in-barn assessments as well as many specialty and back yard animal feeds through our 340+ strong dealer network and their staff, Masterfeeds Account Managers and committed Sales Staff across Canada.

Since 1929, Masterfeeds has served farmers, ranchers and poultry producers through research-based animal feed formulations, ingredient innovations, feed manufacturing technologies and the distribution through dealer and direct sales

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Animal nutrition products and programs for all species, all life phases

Vigor swine program

A full range of complete feeds for hog performance are developed from continual swine nutrition research.

Learn More about the Vigor swine program

Pig Feed

Performa Beef Program

Research-backed results from products designed to help Canadian cattlemen achieve optimum gain and profitability targets.

Learn More about the performa beef program

Beef Feed

Goalmaker Sheep Goat Program

Research-backed results from products designed to help Canadian cattlemen achieve optimum gain and profitability targets.

Learn More about the Goalmaker Sheep Goat Program

Sheep and Goat Feed

Heritage Poultry Program

Balanced, quality products for chicken, turkey and duck producers as well as alpaca, llama, bison, deer and rabbit.

Learn More about the Heritage Poultry Program

Chicken Feed

Front Runner

Proven, effective equine nutrition solutions for all stages of your horse’s life including senior and special needs feeding.

Learn More about the Front Runner Equine Program

Equine Feed

Summit Dairy Program

Products backed by leading research and continual development to support best dairy cow feeding practices.

Learn More about the Summit Dairy Program

Dairy Feed

Upcoming events

  • MB Turkey Management & Health Seminar

    November 15 – Manitoba

  • Canadian Western Agribition

    November 19-24 – Regina, SK

  • Saskatchewan Dairy Conference & AGM

    November 27-28 – Saskatchewan

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Be the first to know about events and offers, new technologies and valuable animal nutrition information for healthy performance and profits.

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Have a question?

At Masterfeeds, it's the knowledge of our people that sets us apart. Whether you have a question about the ingredients in a feed product or want to know how to improve your animals' nutrition, our on-staff animal nutrition experts can help.