About Us
Masterfeeds animal nutrition programs and products, along with our employees, are prepared to meet and exceed customer expectations throughout the entire manufacturing, sales, and support cycle. In 2015, Alltech acquired Masterfeeds and helped accelerate the product innovation pipeline through combined technology, global animal research and on-farm modelling production. Alltech is the only privately held company among the top 10 animal health companies in the world. This is a competitive advantage for Masterfeeds, allowing employees to stay focused on customer needs, innovation, and long-term objectives.
Masterfeeds employs more than 600 dedicated staff and has an extensive dealer network throughout Alberta, Saskatchewan, Manitoba and Ontario. Our employees and dealers are committed to supporting Canadian agri-business with a wide range of animal nutrition and supports, including bulk and bagged feeds, supplements, blocks and minerals, premixes, organic feeds, as well as ration balancing, profit planning and on-farm consultation production cycle support. Masterfeeds manufacturing and distribution also includes specialty products for professional and recreational horses, smaller-scale hobby farm animals, and dog and cat foods. If you are interested in contributing to agri-business or the recreational animal market, and would like to explore the opportunities of working with the Masterfeeds team, please see our careers page.
Masterfeeds is Working Together for a Planet of Plenty™, with a mission to produce enough safe, nutritious food for all, while caring for animals and sustaining land, air and water for future generations.
Masterfeeds’ Sustainability Approach is structured around four pillars:
- Feed Safety and Quality
- Health and Safety
- Environment and Best Practices
- Community and Human Rights
Masterfeeds intends to meet the highest standards in all feed products, lead the industry in health and safety, minimize the impact on the environment, and equitably support all customers, employees, and communities. These pillars represent Masterfeeds’ team members, supply chain and every community in which we operate.
With a vision for growth, Masterfeeds will continue to be a leader in the Canadian feed industry for many more generations of farm families to come.
Mission Statement
As a leader in the Canadian animal nutrition industry, Masterfeeds will serve livestock and poultry producers with research-based and proven animal feeding solutions – supported by skilled employees, dealers and sales staff who are accountable to the ongoing success of our customers and stakeholders.
Our Vision
We firmly believe agriculture has the greatest potential to shape the future of our planet.
We are inspired by the great challenge the world has presented us — to produce enough safe, nutritious food for all, while caring for our animals, and sustaining our land, air and water for future generations. Our natural resources may be finite, but human ingenuity is infinite.
What started as one company’s vision has become a call for collaboration. As a member of the Alltech family of companies, Masterfeeds is proud to take part in Working Together for a Planet of Plenty™.
Planet of Plenty is a mission to:
- Elevate the agri-food sector. It’s critical we recognize agriculture’s ability to address several of the most significant issues our planet faces — nutrition, human and animal well-being, and the preservation of natural resources. We do this by telling the true, yet little-told, stories about the passionate people who are working within the agri-food sector to create a Planet of Plenty.
- Inspire farmers, ranchers and producers to embrace new technologies, business models and improved farm management practices.
- Create new business models to help our customers and grow our business.
Planet of Plenty is a vision of promise, possibility and positivity for the future. It’s our belief that a world of abundance is achievable, but it will take all of us working together.
It’s a vision that must be led by science, technology and a shared will to make a difference — to plant trees we’ll never see grow.
Sustainability means taking positive action today for the success of tomorrow. It’s a pursuit where there’s always room for improvement… and a new idea.
Visit the Planet of Plenty website and join us on the journey.
Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech improves the health and performance of people, animals and plants through natural nutrition and scientific innovation. Its mission is carried out by more than 4,200 team members who adhere to the company’s guiding ACE principle seeking the benefit of Animals, Consumers and the Environment in all endeavours. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world, doing business in 128 countries.
Alltech improves health and performance by adding nutritional value naturally through its innovative use of yeast fermentation, enzyme technology, algae and nutrigenomics.
Stratford Agri-Analysis (SAA) is a nationally recognized provider of feedstuff analysis in Canada, with its lab connected to the Masterfeeds Stratford plant in Ontario. Established in 1980, SAA is an accredited lab offering accurate and timely analysis of feedstuffs, soil, plant tissues, manure, greenhouse water, nitrogen testing for corn and more. Farmers and animal nutritionists rely on SAA’s analysis and leading-edge technology as a vital tool for balancing livestock rations.
Masterfeeds is also a retailer of pet food and supplies, western wear, boots, animal health products and feed products through Cowtown stores in Western Canada. Cowtown is a Wrangler flagship store, with over 5,000 pairs of jeans in-stock, and carries Saskatchewan’s widest range of western saddles and tack. There are presently four Cowtown locations in Saskatchewan; Regina, Saskatoon, Moose Jaw, and Swift Current, and one franchise store in Brandon, Manitoba.